The coolest application on PDC?

If you can’t here is short synopsis:
This is a demonstration of Windows Presentation Foundation (code-name Avalon) application written in C# and 100% data-driven. It was developed by a single developer who had 0% experience in writing Windows Application (he was web developer) in just 6 weeks.
Application is developed for North Face with makes (extreme) sport equipment.
Application features three videos playing at the same time in 3D space and rotating with each one getting sound and overlay text when focused. On zoom you get full-screen video with overlay controls on the bottom marketing the equipment used in video – each box can fly-out providing overlay description and controllable 3D rendering of equipment and sometimes video testimonials over existing video being played.
Windows Presentation Foundation/Everywhere should bring WPE to other platforms like PDAs, Phones and Mac (Linux?).

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